Sooner or later if you read the paper or listen to the radio you are bound to hear of a sale at a dealership that promises to sell some or all of it's vehicles at "below invoice". Yes, I said BELOW INVOICE! No, it's not the most common sale you will see, especially here on the Southern Oregon Coast, but they are out there. I think invoice can be a great place to start, depending on the vehicle. Yes, I said START. People make a mistake when they think that this is the end of the line on negotiating. Dealers often get what are called dealer kickbacks or incentives from the vehicle manufacturer that may pay thousands on a car you think the dealer is losing money on. Of course, these dealer incentives are present, even if the "great sales" are not present. So, If you don't negotiate, the joke is on you!
Nathan has researched vehicles and vehicle pricing for over 30 years and has visited and talked with hundreds of dealerships nationwide. He is a former Oregon vehicle broker, who specialized in commercial vehicles. Nathan also operated an independent insurance business for twelve years, until exiting in 2024 to serve as a full-time caregiver for his youngest son.